| Shahnaz Hussain - A Successful Indian Woman Entrepreneur  |  | 
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 Case Details:
 
 Case Code : LDEN012
 Case Length : 11 Pages
 Period : 1980-2003
 Pub Date : 2003
 Teaching Note :Not Available
 Organization : Shahnaz Husain Herbals Industry : Cosmetics and Skin Care 
Countries : India
 
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 This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
 
 
 
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 << Previous The Making of an Entrepreneur
	
		| Shahnaz Husain belongs to a royal Muslim family which 
migrated from Samarkhand to India and later held high positions in the princely 
kingdoms of Bhopal and Hyderabad before India's independence. Shahnaz received 
her schooling in an Irish convent and because of the influence of her father, 
Chief Justice N.U. Beg, she developed a love for poetry and English Literature.
 She thus had the advantage of growing up in a traditional family and receiving a 
modern education. She was married at the age of 15 and was a mother by the next 
year. When her husband was posted in Teheran, Iran, she developed an interest in 
beauty treatments and decided to study cosmetology.
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 To support the expenses of the training financially, she wrote articles for the 
	Iran Tribune on various topics under different names. In the course of her 
	studies, she learnt of the harmful effects of chemicals on the human body.  
	
		|  | 
	Consequently, she turned her attention to Ayurveda (Refer Exhibit III), 
	which she believed was the ideal alternative to chemical cosmetics, which 
	not only harmed the human system but also led to the deterioration of the 
	environment in the long run. 
 After leaving Teheran, she trained extensively in cosmetic therapy for 10 
	years in some of the leading institutes of London, Paris, New York and 
	Copenhagen. On her return to India in 1977 she set up her own salon at her 
	house in Delhi with an initial investment of Rs 35000. In contrast to salons 
	offering chemical treatments, Shahnaz offered Ayurvedic products.
 |  Entrepreneurship - The Shahnaz Husain WayShahnaz Husain uses the Ayurvedic method of 
			treatment, which uses natural formulations to cure ailments. She is 
			the pioneer and leader of Ayurvedic beauty products in the world 
			offering “Natural Care and Cure”. The Shahnaz Husain Group offers 
			exclusive salon treatments geared to individual needs as well as a 
			number of commercial formulations for the treatment of specific 
			problems like acne, pimples, pigmentation, dehydration, alopecia 
			(hair loss), etc. 
 According to the Group, ayurvedic products are well suited to human 
			skin and hair as they are non-toxic and have no harmful side 
			effects. The human body adapts well to the natural treatments of 
			Ayurveda while it has an inbuilt resistance toward chemical 
			treatments...
 
 
Excerpts >>
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